Products
Every product you sell, with the two numbers that matter for COD: cost of goods and per-product return rate. The catalogue is not just a list — it's a profitability engine that tells you which SKUs to double down on and which to kill. Sellers who use this properly discover that 20-30% of their catalogue is losing money at the unit level and never knew it.
Watch
What this module does
- Central catalogue with variants, categories, brands, tags, images, and per-variant pricing.
- Per-product COGS tracking so gross margin is real, not guessed.
- Per-product return-rate history — the KPI that separates winners from money-pits.
- Bulk import from Shopify / YouCan / CSV — you don't re-type your catalogue.
- Multi-warehouse stock allocation per product / per variant.
- Product bundles that respect underlying stock and COGS on each component.
Key features
How this changes your business
Pareto holds ruthlessly in COD ecommerce. Merchants who identify their true-profit winners and kill the losers grow 2–3× faster than those who treat every SKU equally.
Sellers who track per-product COGS + returns discover that 20–30% of their catalogue is losing money at the unit level. Killing those SKUs frees ad budget for the winners.
Products with above-average return rates get flagged automatically. Pricing them higher, bundling them, or removing them from ad rotation cuts RTO on your worst offenders.
Structured product data (categories, brands, tags) + bulk edit lets you launch new SKUs in half the time versus spreadsheet-based operations.
Getting started
- 1Import your existing catalogue from Shopify / YouCan / CSV via Settings → Stores.
- 2Add COGS to every product — this unlocks accurate profitability everywhere else.
- 3Group products into categories and brands for cleaner reporting.
- 4Add at least one high-quality image per product — improves confirmation calls + reduces refusals.
- 5Review the return-rate leaderboard weekly; retire or reprice losers.
- 6Set up variants (size / colour / pack) for products that need them — cleaner data downstream.
- 7Push winners into your ad rotation with confidence — you have the profit numbers to prove it.
- 8Enable auto-sync with your delivery carrier's catalogue if they support it.
Common mistakes to avoid
- Launching a product without a COGS number. "I'll fill it in later" = scaling a money-loser for months before you notice.
- Setting COGS = supplier price only. Add shipping-in, customs, storage, and packaging — otherwise your margin math is a fantasy.
- Not updating COGS when supplier prices change. A 15% supplier price hike on a 40%-margin product wipes out a third of your profit — silently.
- Deleting products instead of drafting them. Deletion loses historical data; drafting keeps the return-rate learning for next season.
Advanced tips
- Recalculate COGS quarterly with a supplier-purchase-order-weighted average. Old COGS = wrong decisions.
- Add "return reason" tags on high-return products. Pattern often reveals a fixable issue (wrong sizing chart, misleading image).
- Test bundling a high-margin product with a slow-mover. Often the bundle sells better than either alone.
- Track price per variant separately — sometimes only the XL size is unprofitable, not the whole product.
Don't launch a new product without a COGS number. "I'll fill it in later" is how you end up scaling a money-loser for three months before you notice. Set a company rule: if the COGS field is empty, the product can't be marked active.
Go to the module
These links open the actual module inside CODBrain — sign in first.
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